Last week we made the announcement that we were adding Alfa Romeo to the brands we carry here at Aristocrat Motors. But we realize that not everyone is familiar with these gorgeous cars, as they haven’t been sold in the United States for quite a while. So buckle in, we’re going to give you a crash course in Alfa history.
Alfa Romeo was founded in 1909 as Anonima Lombarda Fabric Automobili, or A.L.F.A., as on offshoot of Societa Anonima Italiana Darracq. Don’t worry, you don’t need to be able to remember or spell those. They were rebranded to Alfa Romeo in 1920. During this period, they were building both street and race cars, and one of their drivers was a young man named Enzo Ferrari. That’s right. Before designing some of the most iconic cars in the world, Ferrari raced for Alfa Romeo. That gives you a bit of an idea of the sort of history this company has, and why we are so excited to welcome them in.
They continued to win trophy after trophy in Grand Prix and sports car racing for decades, while still selling street cars. But financial concerns led to the brand being shuffled back and forth between various owners, and even ceasing sales in the United States in the mid 90s. The brand continued on in Europe, but we had to make do without those charming little machines. Jeremy Clarkson, of Top Gear and The Grand Tour fame, has often stated that you cannot be a true “petrolhead”, until you’ve owned an Alfa.
After a lot of confusing mergers, partnerships, and government involvement, Alfa Romeo fell under the Fiat umbrella, and re-entered the world market. The limited run 8C Competizione was their first US offering in over a decade, and is still one of the most gorgeous things every created. After that dramatic entrance, they introduced the 4C, and later the Giulia, a sport sedan designed to rival the best that Germany had to offer.
Alfa Romeo has a racing pedigree that rivals the best of the best, and was even the launching platform for Ferrari. Combine that excellent heritage with some of the most stunning vehicles ever made, and you have a brand that demands respect. We could not be more delighted to introduce you to them.
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